The luxury watch market in the UAE is a growing and competitive industry. The United Arab Emirates is known for its love of luxury and high-end products, and watches are no exception. The market is dominated by international luxury watch brands such as Rolex, Omega, and Patek Philippe, but there are also several local and regional brands that are gaining popularity.
The luxury watch market in the UAE is driven by a combination of factors including a growing economy, a large expat population, and a strong tourism industry. The UAE is a major hub for international trade and business, and many high-net-worth individuals and executives choose to purchase luxury watches as a status symbol and investment piece.
In addition to traditional brick-and-mortar retail stores, the luxury watch market in the UAE is also seeing an increase in online sales and e-commerce platforms. This allows consumers to easily compare prices and browse a wider selection of luxury watches from the comfort of their own homes.
The UAE is also known for its luxury shopping destinations such as The Dubai Mall and The Mall of the Emirates, which attract a large number of tourists from around the world. These malls are home to many luxury watch brand boutiques, making it easy for tourists to purchase luxury watches while on vacation.
However, the luxury watch market in the UAE also faces challenges such as high import taxes and the cost of operating a business in the country, which can make it difficult for new and smaller brands to enter the market. Despite these challenges, the market continues to grow, with new luxury watch brands and collections being introduced regularly.
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8 Best Watch Brands in UAE
1. Rolex
Rolex is a Swiss luxury watch brand known for its high-quality craftsmanship and timeless designs. The company was founded in 1905 by Hans Wilsdorf, and is headquartered in Geneva, Switzerland. Rolex is one of the most well-known and respected watch brands in the world, with a reputation for producing some of the most iconic and sought-after watches in the industry.
Rolex produces a wide range of watches for both men and women, including the iconic Oyster Perpetual, Daytona, Submariner, and Day-Date collections. These watches are known for their durability, precision, and functionality, and are made using only the finest materials, including 18-karat gold and stainless steel.
Rolex watches are known for their high prices, which reflect the brand’s reputation for quality and exclusivity. Prices for a new Rolex watch can range from around $5,000 to over $50,000 depending on the model and materials used. Rolex also has a secondary market for pre-owned watches.
Rolex watches are widely available in the UAE, with authorized retailers located in major cities such as Dubai and Abu Dhabi. The watches can be found in luxury department stores, boutiques, and authorized Rolex dealerships. They also can be found in e-commerce website such as Farfetch and Chrono24.
Overall, Rolex is a luxury watch brand that is synonymous with quality, precision, and exclusivity. Its watches are highly sought-after by collectors and enthusiasts, and are considered to be a status symbol and a long-term investment. Due to its high-pricing, it’s considered a luxury item and only affordable to a certain percentage of population.
2. Patek Philippe
Patek Philippe is a Swiss luxury watch brand known for its exceptional craftsmanship, intricate designs, and innovative complications. The company was founded in 1839 by Antoine Norbert de Patek and Jean Adrien Philippe, and is headquartered in Geneva, Switzerland. Patek Philippe is considered one of the most prestigious and highly-regarded watch brands in the world, and is known for its commitment to traditional horological techniques and its use of only the finest materials.
Patek Philippe produces a wide range of watches for both men and women, including the iconic Calatrava, Nautilus, Aquanaut, and Grand Complications collections. These watches are known for their exceptional precision and craftsmanship, and are often considered works of art. Many Patek Philippe watches feature intricate complications such as perpetual calendars, tourbillons, and moon phases.
Patek Philippe watches are known for their high prices, which reflect the brand’s reputation for quality and exclusivity. Prices for a new Patek Philippe watch can range from around $20,000 to over $1,000,000 depending on the model and materials used. The brand also has a secondary market for pre-owned watches.
Patek Philippe watches are widely available in the UAE, with authorized retailers located in major cities such as Dubai and Abu Dhabi. The watches can be found in luxury department stores, boutiques, and authorized Patek Philippe dealerships. They also can be found in e-commerce website such as Farfetch and Chrono24.
Overall, Patek Philippe is a luxury watch brand that is synonymous with exceptional craftsmanship, precision, and exclusivity. Its watches are highly sought-after by collectors and enthusiasts, and are considered to be a status symbol and a long-term investment. Due to its high-pricing, it’s considered a luxury item and only affordable to a certain percentage of population.
3. Omega
Omega is a Swiss luxury watch brand that has been in business since 1848. The brand is known for its precision timepieces and has a reputation for creating watches that are both elegant and functional. Omega watches are available in a wide range of styles, from sporty to formal, and are designed for both men and women.
Omega is also known for its association with space exploration, as it has been the official timekeeper for NASA and the first watch worn on the moon in 1969. Additionally, the brand has long-standing partnerships with the Olympic Games and James Bond film franchise.
The brand offers a wide range of prices for its watches, with some models starting at around $3,000 and others reaching prices of $50,000 or more. Omega watches are available at authorized Omega dealers and luxury department stores, as well as through the brand’s website.
In terms of availability, Omega watches are widely available worldwide, with the brand having its own boutiques and authorized dealers in most major cities. Additionally, Omega watches can also be purchased online through the brand’s website and through other online retailers.
Overall, Omega is a well-established and reputable brand in the luxury watch market, known for its precision, quality, and style.
4. Audemars Piguet
Audemars Piguet is a luxury Swiss watch brand that was founded in 1875. The brand is known for its high-quality, precision timepieces and its use of cutting-edge technology and materials in its watches. Audemars Piguet is particularly well-known for its Royal Oak collection, which features a distinctive octagonal bezel and is considered a classic of modern watch design. The brand also has expertise in the creation of complex watches such as grande complication, Perpetual calendar, Tourbillon and Minute Repeater.
Audemars Piguet watches are available in a wide range of styles, from sporty to formal, and are designed for both men and women. The brand is known for its use of high-quality materials, including precious metals and precious stones, in its watches.
In terms of pricing, Audemars Piguet watches are considered to be among the most expensive luxury watches on the market, with some models starting at around $20,000 and others reaching prices of $500,000 or more.
Availability of Audemars Piguet watches in UAE, The brand has its own boutiques in Dubai and Abu Dhabi, as well as authorized dealers in other major cities in the UAE, such as Sharjah and Ras Al Khaimah. Additionally, Audemars Piguet watches can also be purchased online through the brand’s website and through other online retailers.
Overall, Audemars Piguet is a highly respected and well-established luxury watch brand, known for its precision, quality, and style. Its watches are considered to be among the most exclusive and prestigious timepieces on the market.
5. Breitling
Breitling is a Swiss luxury watch brand that has been in business since 1884. The brand is known for its precision timepieces, particularly its chronographs and is considered as a specialist in the field of aviation watches. Breitling watches are designed to be both functional and stylish, and are popular among pilots, adventurers, and enthusiasts of mechanical watches. The brand is also known for its use of in-house movements in its watches which are chronometer certified by the Swiss Official Chronometer Testing Institute (COSC)
The brand offers a wide range of models, including the Navitimer, Chronomat, and Superocean collections, which are all designed for both men and women. Breitling watches are also known for their durability and reliability, making them a popular choice for those who lead an active lifestyle.
In terms of pricing, Breitling watches can range from $4,000 to $20,000 or more depending on the model, features, and materials used.
Availability of Breitling watches in UAE, The brand has its own boutiques in Dubai and Abu Dhabi, as well as authorized dealers in other major cities in the UAE, such as Sharjah, Ras Al Khaimah and Fujairah. Additionally, Breitling watches can also be purchased online through the brand’s website and through other online retailers.
Breitling is a well-respected and well-established luxury watch brand, known for its precision, quality, and style, particularly in the field of aviation watches. Its watches are considered to be among the most reliable and functional timepieces on the market.
6. IWC
IWC Schaffhausen, or International Watch Company, is a luxury Swiss watch brand that has been in business since 1868. The brand is known for its precision timepieces and its use of cutting-edge technology and materials in its watches. IWC is particularly well-known for its Pilot’s watches and its Portugieser collection, which features elegant and classic designs. The brand also has expertise in the creation of complicated watches such as Perpetual calendar, Tourbillon, Minute Repeater and Chronograph
IWC watches are available in a wide range of styles, from sporty to formal, and are designed for both men and women. The brand is known for its use of high-quality materials, including precious metals and precious stones, in its watches.
In terms of pricing, IWC watches can range from $4,000 to $40,000 or more depending on the model, features, and materials used.
Availability of IWC watches in UAE, The brand has its own boutiques in Dubai and Abu Dhabi, as well as authorized dealers in other major cities in the UAE, such as Sharjah, Ras Al Khaimah and Fujairah. Additionally, IWC watches can also be purchased online through the brand’s website and through other online retailers.
IWC is a highly respected and well-established luxury watch brand, known for its precision, quality, and style. Its watches are considered to be among the most exclusive and prestigious timepieces on the market, with a particular emphasis on its Pilot’s watches and its Portugieser collection.
7. Hublot
Hublot is a Swiss luxury watch brand that was founded in 1980. The brand is known for its bold and contemporary designs, which often incorporate unusual materials such as rubber, carbon fiber, and titanium. Hublot is particularly well-known for its Big Bang collection, which features a distinctive, oversized case and is considered a classic of modern watch design. The brand is also known for its collaborations with other luxury brands and designers, such as the Ferrari, and its limited edition collections.
Hublot watches are designed for both men and women and are known for their high-quality craftsmanship and attention to detail. The brand uses both in-house movements as well as movements from other brands such as ETA, Sellita, and UNICO.
In terms of pricing, Hublot watches can range from $10,000 to $50,000 or more depending on the model, features, and materials used.
Availability of Hublot watches in UAE, The brand has its own boutiques in Dubai and Abu Dhabi, as well as authorized dealers in other major cities in the UAE, such as Sharjah, Ras Al Khaimah and Fujairah. Additionally, Hublot watches can also be purchased online through the brand’s website and through other online retailers.
Hublot is a well-respected and well-established luxury watch brand, known for its bold and contemporary designs, high-quality craftsmanship, and attention to detail. Its watches are considered to be among the most exclusive and prestigious timepieces on the market and are popular among those who appreciate modern and unique designs.
8. Tag Heuer
TAG Heuer is a Swiss luxury watch brand that has been in business since 1860. The brand is known for its precision timepieces and its use of cutting-edge technology and materials in its watches. The brand is particularly well-known for its sport watches, such as the Carrera, the Aquaracer and the Monaco, which have been worn by many famous personalities and professional athletes. The brand is also known for its partnerships with the world of sports, such as the Formula 1, and its focus on innovation, being one of the first brands to launch a quartz watch, a smartwatch and a connected watch.
TAG Heuer watches are available in a wide range of styles, from sporty to formal, and are designed for both men and women. The brand is known for its use of high-quality materials, including stainless steel, titanium, and gold, in its watches.
In terms of pricing, TAG Heuer watches can range from $1,500 to $10,000 or more depending on the model, features, and materials used.
Availability of TAG Heuer watches in UAE, The brand has its own boutiques in Dubai and Abu Dhabi, as well as authorized dealers in other major cities in the UAE, such as Sharjah, Ras Al Khaimah and Fujairah. Additionally, TAG Heuer watches can also be purchased online through the brand’s website and through other online retailers.
TAG Heuer is a well-respected and well-established luxury watch brand, known for its precision, quality, and style. Its watches are considered to be among the most reliable and functional timepieces on the market and are popular among those who lead an active lifestyle and who appreciate sport watches. The brand is also known for its focus on innovation and its partnerships with the world of sports.
